One sure way to build a steady, profitable business in the betting world today is by starting your own sportsbook. Unfortunately, many new bookies experience their biggest hurdle before even taking their first bet—which is choosing the right sportsbook software.
As a newbie in the betting industry, understand that your sportsbook betting software is the backbone of your business. Having the right system allows you to control everything, including:
- Player interface
- Live betting
- Risk management
- Payout tracking
By keeping everything under control, it becomes pretty easy for you to make the most out of your sportsbook business. Also, understand that choosing the wrong platform can cause frustration, loss of players & money. To avoid these issues, below are a few mistakes you should never make when choosing your software:
1. Overlooking the importance of a Demo
A demo is a free trial version of sportsbook software. It allows you to test and understand how the software works before paying. Today, a lot of new bookies get caught up in too-good-to-be-true offers that they forget to test the software. Unfortunately, this often results in them picking clunky software. It not only frustrates players but also limits live betting options. Furthermore, clunky software lacks proper risk controls.
Solution: Always ask for a free trial before paying for a subscription. With a demo model, you can always experience the backend dashboard you’ll be using every day. It also lets you see the user interface that allows your bettors to place bets daily. By getting familiar with how things work, you’ll be able to:
- Understand the software navigation level
- Understand how the reporting tools work
- Evaluate the ease of managing odds & player limits
- Test for mobile responsiveness
- Experience the workflows of your live betting
Ace Per Head offers a 6-week free sportsbook software demo. This allows you to try the software for free to better understand the agent and player views. With a trial version, you can always avoid getting stuck with clunky software that frustrates your agent and players.
2. Overlooking live betting and prop builder tools
Today’s bettors don’t want the action to stop. They also want the ability to place bets as it eventually unfolds. As an operator, catering to these needs is crucial if you want to retain players and maximize profits. Here’s where the need to prioritize live betting and prop builder tools comes in.
Many new bookies don’t pay attention to these features. This often leads to a quick loss of players to competitors. To avoid this issue, you need to do your due diligence by choosing only software that packs live betting and prop builder tools.
With live betting, you can increase your player engagement. It also drives repeat logins & higher wager volumes. Prop builder tools, on the other hand, allow players to create custom parlays & player props. This not only adds fun but also gives the bettors full control over their betting experience.
Ace Per Head’s online sportsbook software ticks the aforementioned boxes. It comes with live betting and prop builder tools. With this software, you can expect:
- More than 100 live betting props per game
- Integrated live scores
- Integrated live streaming to see how the game unfolds
These offerings keep your sportsbook unique. It also keeps your players engaged, including during the off-season.
3. Overlooking scalability
Many new bookies subscribe to sports betting software without factoring in scalability. At first, the software allows them to manage their small player base. However, as they continue to grow, the system starts to experience a series of downtimes.
Many people consider switching systems mid-growth. While this is ok, it can always result in various data migration issues. As a new bookie, why experience this issue when you can just avoid it completely? Here’s where the need to choose software that scales as your business grows comes in.
The right online sportsbook software, such as Ace Per Head, can handle growing numbers of active players. This software also handles higher betting volumes when the season is at its peak. You can also rely on the system for real-time reporting and risk management.
Learn more about how Ace Per Head’s sportsbook betting software works by requesting a demo today.
